I first fell in love with
whitewater in the 1960's. As a business teacher, it was
a natural step to combine my passion for paddling with my "day
job": I could test some of my ideas about small business
in the real world and go boating at the same time. In
1972, while on the faculty of the University of Oregon, I started
NRS with an initial $2000 investment. Thanks to lots of
luck and some hard work, NRS (which soon relocated to Moscow,
Idaho) grew into a thriving business.
Today, we are still putting
into practice my original, perhaps somewhat naive, belief that
a business enterprise can provide purpose and enjoyment in our
lives, rather than just a way of making money. At NRS,
our purpose is to treat you, the customer, in the way we like
to be treated. In many ways the company feels to us like
a family, and we hope that you, too, get a bit of this feeling
when doing business with us.
I've always been a budget
boater, and NRS was founded to provide quality equipment without
wiping out the wallet. We haven't lost that edge, although
some people sometimes ask why we don't charge more for our products.
The answer is simple: we didn't get into this business to get
rich or to satisfy investors -- we're here because we love running
rivers. You'll find our best efforts in your local paddling
shop as well as in this catalog*.
See you on the water!
Bill Parks
*If your paddling
shop doesn't carry our products, please ask them to consider
us -- or let us know, and we will send them information about
NRS.
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